Be transparent, become tangible
In May the Austrian Federal Government organised in Linz a nationwide job fair for asylum seekers. Eisberg Austria was on site with two persons and had about 300 conversations at the event. With such a job portal Eisberg not only gains qualified employees for its company, but can also position the brand Eisberg Austria as an attractive employer.
“In the changing labour market towards a low availability of labour – from management to the production line – it is our task to use all available channels for recruiting employees”, explains Manuel Kropfmüller, Head of Human Resources at Eisberg Austria. The focus is not on quantity, but above all on the use of several platforms for employer branding, the external com-munication of a company as an employer.
Such a platform was offered on 9 May 2019 in Linz at the nationwide job fair for asylum seekers. Organised by the Austrian Federal Government, the event brought together 21 companies and around 1000 recognised refugees. The companies provided information about job opportunities and held initial job interviews. Eisberg Austria was also present with two persons. One of them was Manuel Kropfmüller.
“The discussions on the job fair served as first discussions to clarify the mutual interest as well as a possible job fit”, explains Kropfmüller. “We had about 300 discussions on this day – and thus the second most discussions of the 21 companies presenting on the fair.
They were supported by employees of the Public Employment Service. Otherwise, it would not have been possible to cope with this number of discussions. After the job fair, all interviews and CVs were again evaluated by the HR team and discussed with the respective production and warehouse management or specialist department. Finally, 30 people were invited to a further discussion and 10 of them were hired.
In addition to recruiting, Manuel Kropfmüller always focuses on making Eisberg a tangible employer at such trade and job fairs: “Eisberg has not been very well known as an employer brand since our foundation in 2017. That is why we also hold such events at our location in Marchtrenk, three of which have already taken place. We invite the candidates to us, show products, explain the activities of the individual positions and make Eis-berg Austria ‘more tangible’ andcreate more transparency for applicants.”