The market hall : The Bell Food Group’s new trade fair presence
Over the years the product portfolio of the Bell Food Group has become as diverse as the product range in a market hall. Hence this popular culinary meeting point was the inspiration for the new exhibition concept of the group. With many meeting and degustation points, the new booth allows to experience all four strategic brands together.
Whether juice or soup, spaetzle or salami – visitors of the fair can discover and try something new at every turn in the new market hall of the Bell Food Group. One of the big highlights of the booth concept is the show kitchen, in which chefs from Bell, Eisberg, Hilcona and Hügli conjure up varied dishes almost exclusively from their own ingredients.
Also as an eye-catcher, or rather as a «gourmet-catcher» , acts the ham stall. Here a Cortador, as the Spanish master is called in ham cutting, shows his skills, not without supplying the passers-by with tasting samples of freshly cut specialties, of course.
In addition, the new concept offers many opportunities for small talks. There are tables and chairs everywhere inviting you for a chat. For meetings with customers or business partners, there is also a separate guest area as an option for retreat. Upon request a three-course menu will be served there as well, consisting of products from the Bell Food Group brands.
«The new booth will be a great way to get to know our products and brands, as well as a forum for dialogue», says Davide Elia, Head of Corporate Marketing & Communication at Bell Food Group. «In addition through increased accompanying communication on various online channels we make the fairs available to those who cannot be there in person.»
The market hall concept has already had two major appearances this autumn: in October it was attending the Anuga, the leading sector meeting of the food industry, in Cologne. In November followed Igeho in Basel, the most important trade fair of the food service sector in Switzerland. Here, the exhibition team also
Guests are luxuriated with a three-course meal from products of Bell Food Group used the newly designed group-wide lead tracking system, with which you are able to record customer meetings directly via iPad for making any follow-ups of the fair easier. In 2020, the Bell Food Group and its market hall will be represented at several important fair events of various product and target groups.