On the common mission of pleasure at Internorga

Premiere in Hamburg: At this yearʼs Internorga, Bell, Hilcona and Hügli presented themselves at a stand. The three brands of the Bell Food Group thus demonstrated their combined expertise in the out-of-home segment to the specialist public. Hügli also was pleased to receive an award for its sustainable packaging concept.

In mid-March, Internorga, Germanyʼs most important trade fair for the out-of-home market, opened its doors for the 93rd time. Around 96,000 trade visitors used the industry event to get inspired, discover current trends and network. Among the 1,300 exhibitors from 25 countries was the Bell Food Group, which presented its brands Bell Professional, Hilcona Foodservice and Hügli Food Service at a joint stand.

“In order to demonstrate our strength in the out-of-home segment, it was a logical step for us to present a united front at Internorga for the first time”, reports Sebastian Maiwald, Brand Manager Food Service Division at Hügli and Stand Manager in Hamburg. “At our double-decker joint stand, we were able to present our bundled know-how and product range diversity in an attractive and professional manner.”

To find out how well the brand trio of the Bell Food Group fit together, the trade fair visitors only had to follow their nose in Hall A1. This is because in the show kitchen on the ground floor of the stand, chefs from Bell, Hilcona and Hügli combined their products into ever-new creations. For example, they delighted passers-by with a Bell curry sausage with fried Hilcona pasta and Hügli tomato-currysauce.

The upper floor of the stand then offered space for more intensive discussions between existing and potential customers as well as the respective sales representatives. Here, too, culinary delights were not neglected: the guests were able to get to know products from all three brands during a tasting menu. In addition, Vogeley and Bresc, two other members of the Bell Food Group, presented themselves at individual stands for reasons of space. While Vogeley focused on desserts or “CuraPlus”, the high-calorie supplementary diet for seniors, Bresc presented its chilled garlic and herb creations for the catering market.

Hügli also had reason to be pleased on the eve of the fairʼs launch. The packaging concept of the convenience professionals received the “BEST of Market Award” in the “Sustainability Product Packaging” category. The clever idea behind it: The packaging is designed in gastronomic norm format and is thus compatible with standardised appliances such as freezers or heating containers. At the same time, they can be recycled for other purposes in the kitchen, as they are microwaveable and dishwasher- safe, among other things.

“Once again, this year, Internorga was a very special highlight for us as an industry hotspot for trends and innovations”, says Sebastian Maiwald. “We were able to gather great impressions and make promising contacts. Thatʼs why weʼre already looking forward to next year.”