On the common mission of pleasure at Internorga
Premiere in Hamburg: At this yearʼs Internorga, Bell, Hilcona and Hügli presented themselves at a stand. The three brands of the Bell Food Group thus demonstrated their combined expertise in the out-of-home segment to the specialist public. Hügli also was pleased to receive an award for its sustainable packaging concept.
In mid-March, Internorga, Germanyʼs most important trade fair for the out-of-home market, opened its doors for the 93rd time. Around 96,000 trade visitors used the industry event to get inspired, discover current trends and network. Among the 1,300 exhibitors from 25 countries was the Bell Food Group, which presented its brands Bell Professional, Hilcona Foodservice and Hügli Food Service at a joint stand.
“In order to demonstrate our strength in the out-of-home segment, it was a logical step for us to present a united front at Internorga for the first time”, reports Sebastian Maiwald, Brand Manager Food Service Division at Hügli and Stand Manager in Hamburg. “At our double-decker joint stand, we were able to present our bundled know-how and product range diversity in an attractive and professional manner.”
To find out how well the brand trio of the Bell Food Group fit together, the trade fair visitors only had to follow their nose in Hall A1. This is because in the show kitchen on the ground floor of the stand, chefs from Bell, Hilcona and Hügli combined their products into ever-new creations. For example, they delighted passers-by with a Bell curry sausage with fried Hilcona pasta and Hügli tomato-currysauce.