Business area Bell International

Bell International did well at an already high level in 2025. All country divisions improved on the good prior-year results. The addition of more slicing lines to existing buildings in Spain not only expanded capacity in the growth segment of sliced charcuterie, but also increased the value chain penetration.

In an asset deal, Bell Germany took over the production facility of Hermann Wein GmbH & Co. KG in Freudenstadt (DE) as of 1 February 2026. With this acquisition, Bell is strengthening its position in the European market for air-dried ham, perfectly complementing the existing activities of Bell Germany. The business activities and production facility of Hermann Wein will be integrated into the organisation of Bell Germany in the course of 2026.

All country units have once again stood their ground in their markets. Applying different approaches to optimise value creation, all divisions contributed to the greater success of Bell International.

• In general, the market trend for the main category of air-dried ham has improved slightly in Germany. In this environment, Bell Germany focused successfully on activities with higher added value.
• Bell Spain has now established a strong position in its home market as well as in the export segment. The added-value depth was increased further with new slicing capacities and the introduction of a second shift in the deboning zone in the Fuensalida (ES) facility at the beginning of October.
• Sales trends at Bell France outstripped the market as a whole, and the focus on product ranges with greater added value meant that it was able to continue the positive results of the previous years.
• The long-standing shift in the strategic focus of Bell Poland from low-margin, high-volume items to brand articles with higher added value is having an ever stronger impact. This agile unit has earned a very good position in its segment.