We have grown together and become stronger as a group under the umbrella of the new Bell Food Group. Shorter lines of decision-making mean that we can consistently implement our strategies. We all apply a uniform strategy pyramid that was reviewed and adjusted to the Group’s new structures in 2017.
To achieve our vision of “Reaching the top, together” and to consistently implement our missions, we follow the collected rules of conduct that define our binding corporate guiding principles. The corporate guiding principles are rounded out by our code of conduct, the framework for our detailed internal compliance guidelines.
Each Group division contributes to the fulfilment of the vision with individual missions. Three missions designed to differentiate our company were defined for the Bell Food Group. Quality takes absolute precedence in everything that we do. With our highly refined craftsmanship and state-of-the-art production processes, we guarantee the best possible quality for the entire product portfolio. When it comes to sustainability, we want to serve as an example to our industry. We accept responsibility – for our products, the efficient use of resources and the protection of the climate as well as towards our employees and society. We consider sustainability aspects in all our decisions. We offer many a pleasurable experience and much enjoyment of life with top-quality and fresh food.
The concrete processes are defined in our functional strategies. The functional strategies are based on common values and for the most part apply to the whole Bell Food Group. Depending on the business area, the functional strategies can include additional specifications.
The Bell Food Group is adjusting its corporate structure to the growth experienced in the last few years and is strengthening its Group Executive Board. The meat and convenience specialist is also expanding its fresh convenience production capacity for the Ge...